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Digital Marketing Specialist

Company Description
We believe amazing things can happen over a cup of coffee.
Everyone's coffee experience is unique ? that's why we bring this flavour into our careers. We keep our care and guidance individual to you. We celebrate achievements and support one another in a workplace that's committed to doing the right thing ? all across the world.
Our goal is simple but ambitious. Jacobs Douwe Egberts: a coffee for every cup.
JDE is a ?5 billion global business retaining a start-up feel and containing some of the leading brands in Coffee and Tea ? Kenco, L'OR, Tassimo and Douwe Egberts to name a few.
The UK represents a top 5 global market for JDE and continues to be a growth engine for the category, driving premiumisation by leading the single-serve partition with the Tassimo brand and premiumising the instant coffee segment through Kenco, L'OR and the Douwe Egberts brands.
Working with us is an exciting opportunity to make a difference in the world's largest pure play coffee company.
Job Description
Business context of the role:
Commercially JDE is divided into two business units, Retail and Professional. The professional business unit is aligned with 'on the go' consumption of our brands including customer such as offices, hotel groups, pubs and bars and hospitals.
The professional business unit makes up about 25% of the UK&I business and this new position sits within the marketing team providing support to our commercial functions across the digital space.
About the role:
The local Digital Marketing Specialist is accountable for delivering the Professional customer online experience that is aligned with current and future industry standards, with the goal of generating a high quantity of quality inbound leads to the sales department.
Key responsibilities of the role:
Define and deliver the target number of online leads for the local Professional division through effective management of all online marketing activities.
Work closely with the Segment Marketing team to develop and deliver all online marketing material, such as customer newsletters and website content.
Owner of all content and also existing and new functionality that will drive conversion on our local online platforms
Manage, report and optimize search-engine rankings to increase organic traffic through Google to our platforms (SEO)
Optimize social media channels such as LinkedIn
Work closely with Sales to optimize search & content on customer websites
Manage the Content Management System to ensure up-to-date content on our websites with consistent brand experience.
Use web analytics to provide key insights to the local Marketing team
Work closely with Global Digital team to further drive digital roadmap within the Professional division
Educates and inspires the local Marketing teams on digital best practice and latest digital trends
Qualifications
Education:
University degree, preferably in a digital subject
Must have:
2+ years' experience in digital or e-commerce or online lead generation
Proven success in Search Engine Marketing activities (SEO / paid advertising)
Confidence with web analytic tools (eg Google Analytics)
Experience of running Content Management System
Excellent numerate, analytical and written communication skills
Technologically savvy
Fluency in English
Additional Information
What's it like to work at JACOBS DOUWE EGBERTS?
We are proud of our passionate and driven associates who challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious ? JACOBS DOUWE EGBERTS: A coffee for every cup
Working with us means you'll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.
Jacobs Douwe Egberts is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: JACOBS, TASSIMO, MOCCONA, SENSEO, L'OR, DOUWE EGBERTS, KENCO, PILAO and GEVALIA

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