Channel Marketing Manager - Professional

Company Description
About the business:
JACOBS DOUWE EGBERTS (JDE) is a ?5 billion global business retaining a start-up feel and containing some of the leading brands in Coffee and Tea ? Kenco, Douwe Egberts, TASSIMO and Jacobs to name a few.
The UK represents a top 5 global market for JDE and has experienced 8 years of continual growth, with our TASSIMO brand being a standout performer with continuous year on year double digit growth. JDE UK is the number 2 branded coffee supplier to the UK retail trade with approx. 30% market share of this growing ?1bn+ RSV category.
JDE is a growth engine for the category driving premiumisation by leading the single-serve partition with the Tassimo brand and premiumising the instant coffee segment through Kenco, Douwe Egberts and the newly launched L'Or brand.
Job Description
Business context of the role:
Commercially Jacobs Douwe Egberts is divided into two business units, Retail and Professional. The professional business unit is aligned with 'on the go' consumption of our brands including customer such as offices, hotel groups, pubs and bars, wholesales and contract catering.
Professional makes up approximately 25% of the UK&I business. This position sits within the Marketing Team, in our Professional business.
The successful applicant will be joining a company of coffee enthusiasts who are passionate about delivering great quality coffee and pursuing their vision of a coffee for every cup. This passion drives JDE's ambition to become the world's number 1 coffee company.
About the role:
As Segment Marketing Manager, you will be part of the Professional Marketing team, which forms part of the wider Professional business. You will report directly to the Marketing Lead and manage a team of 4 with diverse remits; 2 x Segment Specialists, Market Intelligence Specialist & Coffee Expert.
The Segment Marketing Manager leads the UK marketing strategy towards segments (ie. Hotel, Medium Business, Healthcare) & marketing activation in key 'Out of Home' customers (from Cash & Carry customers to National Accounts).
Key responsibilities of the role:
Your team will be responsible for the development and execution of coffee marketing plans within key segments and customers.
Key areas of focus:
Strategy to drive segment growth (via direct /distributors)? Identify opportunity; data & insight based; lead generation campaigns; activation at point of sale/consumption.
Best in class customer activation (via indirect RTMs) ? In depot/ catalogue/ online. Through events, customer media channels, campaigns & social media. Promotion mechanic recommendations & ROI. Develop the right tools for the Sales team to communicate our plans / initiatives with their customers.
Category leadership (key customers both direct & indirect) - Generate insight through continuous & non-continuous data sources; develop relationships & activate JBPs with Customer's marketing team. Identify 'perfect fit' solutions to meet customer needs (direct) / planogramming & merchandising recommendations (indirect). Develop training to enhance internal & external knowledge & passion around coffee, increasing our credibility with customers.
Discipline & rigor ? Adherence to 'Perfect Serve' machine/product settings to achieve brand standards in-cup; Measurement of OPEX retail principles ? right product, right place, right price/promotion; Support customer to achieve perfect representation of our brands & products (planogram/catalogue images etc)
You will work very closely with the Sales Team and the Category Marketers, as well as building relationships directly with our Customers. You are the voice of the customer within the Marketing team & will use your commercial acumen & customer insight to drive our plans in the right way for coffee category / customer / JDE growth.
Extensive Trade or Channel marketing experience
Strong people management skills to be able to manage a team who have diverse roles (ie. Market Intelligence & Coffee Expert)
Strong organizer, disciplined and influencer with the ability to build trust and credibility quickly, delivering to deadlines
Work as a team player as well as work autonomously, with a 'can-do' and 'keep it simple' attitude
Strong commercial acumen
Excellent written and oral communication skills - with track record of building strong relationships/collaboration
Management of Marketing budget for segments and customers
Fluent English speaker
Professional (out of home) experience would be an advantage, but is not essential for the role
Additional Information
What's it like to work at JACOBS DOUWE EGBERTS?
We are proud of our passionate and driven associates who challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious ? JACOBS DOUWE EGBERTS: A coffee for every cup
Working with us means you'll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.
Jacobs Douwe Egberts is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: JACOBS, TASSIMO, MOCCONA, SENSEO, L'OR, DOUWE EGBERTS, KENCO, PILAO and GEVALIA

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